During the creation of the Halloween logo and merchandise redesign, I decided to elevate the concept by dressing the shot as a witch and the beer as a disco aficionado. These are well-loved costume choices that I believe will delight our audience. Redesigning the lettering was a delightful endeavor; I incorporated playful pumpkins into the 'O's and entwined a vine around them to evoke the ambiance of a pumpkin patch, complete with whimsical bats in flight. I hope you find this design as enchanting as I did when I had the pleasure of crafting it.